Twenty-five years building and scaling teams, systems, and the occasional app across pharma, beauty, and eCommerce.

I believe the best design leaders are catalysts. Not in the “speed things up” sense. In the sense that a catalyst’s primary function is to lower barriers — between a creative team and their best work.

I still kern headlines. I also build native apps and architect AI instruction systems. The craft and the systems aren’t opposites. They’re the same discipline at different altitudes.